JASN Collections

A Dream Woven in Love, Strength & Friendship

JASN isn’t just a fashion label.
It’s the story of a mother’s unshaken dream…
Of a daughter’s love…
And a friend’s loyalty — stitched together with hope, resilience, and the courage to begin again.

The Story Behind JASN

Rekha Rani Gupta, a devoted mother, educator, and homemaker, had long nurtured a quiet dream — to build something of her own. A brand that would empower women like her to feel confident, stylish, and independent.

But like many women, she put her dreams on hold for her family.

Years later, it was her daughter Jaya Gupta who saw the fire still alive in her mother’s eyes. Along with her close friend Shan, she made a bold promise: "We’ll make it happen, together."

Their first steps were met with failures — an online launch that didn’t succeed. But true dreams don’t break. They bend. And then they rise stronger.

With renewed spirit, they opened a physical store. Thus, JASN Collections was born — not just a store, but a sanctuary of purpose, emotion, and style.

Why the Name “JASN”?

Inspired by the word “Jashn” — meaning celebration — JASN is a more intimate tribute.
JA for Jaya,
SHAN for her friend,
woven into a name that stands for love, loyalty, and legacy.

JASN isn’t just about clothing. It’s about honoring relationships and reviving forgotten dreams.

What JASN Stands For

Love – A daughter’s belief in her mother’s forgotten wish.
Friendship – The kind that stands by your side, even when success is uncertain.
Resilience – Rising again, even when things don’t go as planned.
Style with Soul – Fashion that’s expressive, bold, and rooted in real stories.
Empowerment – Making every woman feel seen, stylish, and self-assured.

Our Vision

To create a world where every woman — no matter her age, background, or story — feels powerful in what she wears.
JASN is fashion without fear. Style without boundaries. And elegance made accessible to all.

Our Mission

To craft timeless, affordable fashion that celebrates individuality — and inspires women to wear their story with pride.